Looking to Go Green? Choose Print

Sounds counter-intuitive doesn’t it? After all those years of striving for a paperless office, it’s difficult to believe. But, recent research carried out by the Swedish Royal Institute for Technology demonstrates that reading a print newspaper consumes 20% less carbon that reading the same newspaper digitally.

How can this be? Well, zoom out from your digital device to consider how the daily paper arrives in your inbox. Every digital communication requires thousands of interactions via servers, terminals, laptops and routers in order to create a single edition. The power consumption needed to keep our paperless communication humming day and night far exceeds the equivalent print processes.

What About the Trees?

We all know that creating paper means destroying forests – which is where the paperless office was born. But is that still the case? Actually, no. Forests which are used to source the raw materials for paper making are carefully managed to be sustainable. Organisations such as the FSC (Forest Stewardship Council), or the PEFC (Programme for the Endorsement of Forest Certification)  are in charge of forest regulation. As a result, European forests have grown by 30% since 1950.

But Doesn’t Print Waste Natural Resources?

Print is a bit of an unsung hero when it comes to sustainability. Over the last two decades it has evolved its practices to considerably reduce its carbon footprint.

Recycling and careful sourcing of alternative products is at the heart of contemporary printing processes.

  • Environmentally friendly inks made using soy or vegetable material
  • Alternative non-toxic toners
  • Recycled paper – sourced from sustainable forests
  • Green packaging
  • Recycled cleaning solvents

Yes, But All That Paper…

Paper is currently one of the world’s most recycled materials. It exceeds glass or plastic, and it is one of the few materials in which every part can be recycled. The good news is that the energy required for the recycling process is considerably less that that required to make it from raw materials.  In 2018 the UK recycled enough paper to save 34,700 trees – the size of 35 football pitches.

Choosing Print as Part of Your Campaign

It would be a gross over simplification to start arguing for an either/or approach to print or digital communications. The truth is that both industries have an impact on the planet’s diminishing resources and it’s up to all of us to manage our consumption carefully. The print industry is currently taking great strides to make it a real competitor when it comes to providing a green option.

Working With Your Print Provider to Find a Sustainable Solution

Print offers a tactile experience for clients which is hard to reproduce digitally. Your print provider, or print management team,  will be able to offer suggestions for a blended approach. The aim is always to minimise environmental cost, whilst maximising impact and customer experience. The most effective marketing campaigns use print alongside media, producing up to 25% more engagement than sole usage.

Looking for a high impact, low carbon print product? Call Ink Print Solutions on 01525 305 204 to talk about the ways in which we provide green solutions for our print clients.