Creating a Bespoke Video Book and Presentation Book for Smartsheet

Video books have become something of a staple for InkPrint Solutions over the past couple of years. The basic idea’s simple and neat; you create a brochure with an integrated video screen. And when you get the design right they simply blow customers away… But when you’re creating one for Smartsheet in the US, you know you’ve got to come up with something pretty special!

Leading software-as-a-service provider, Smartsheet was looking for a memorable way to present their software and services. Our agency client had developed the brief with them and then they asked us to fulfil it by creating a luxury video book (x20) and presentation box (x5).

Given the clientele, this was very much a bespoke item. The video book was designed to resemble a classic Disney story book, by placing a 12 page insert into the front cover. Then we moved on to the presentation box which would create the initial impression, and offer a memorable, tactile experience.

The design we’d been given comprised an intricate scroll around the border of the box’s lid. The 2 company logos, picked out in gold foil, appear side-by-side in the centre. Our job was to match the colours of the video book with a premium material. We chose Winters Perla Lacrema, in Indigo. This is a beautifully tactile, soft touch leatherette which we occasionally use for bespoke luxury items.

Next we built a full sample model (minus the foiling). It included a CAD cut foam insert to hold the video book, and contrasting ribbon. This was submitted to the client for approval before going into full production.

The finished box looked spectacular, with the gold foil working particularly well against the Indigo leather. It’s always a delight to see a design turn into a 3-dimensional object which is both pleasing to look at, and to touch. Our final job was to package the 5 boxes individually into bespoke corrugated packaging, and ship them to the clients’ office in Seattle.