Video books… and other tech

Putting your brand front and centre

Video books are a fantastic way to put your brand front and centre with your existing, new or prospective clients, creating an easy and exciting way to engage with your brand

Effectively they are a brochure with a built in video screen. They’ve been around for a while now but they still blow people away when they are well designed and used properly

They range in size from Business card with a 2.3” screen, through to A4 with 10” HD screen, and lots of variants in between. Either soft cover or hardback cover. Matt or gloss laminated as standard. Foiled? Yes, of course. And personalised if required. Memory starts at 128Mb and can be extended dependant on your content. Bespoke built with up to 8 different video buttons, or touch screen to keep them bang up to date. They can even be built into presentation boxes for product launches or promotions. You choose the right combination for your audience, we’ll do the rest.

Technology in print

There is a broad range of technology we can combine with the printed piece to grab attention, add innovation and make your marketing piece interactive. These include AR/Interactive print, NFC technology and digital keys.

AR enhances (or augments) what we see by overlaying digital content onto your flat printed materials. AR software allows a static image to instantly come to life through video and sound. You can turn your brochures, newsletters, posters, business cards, leaflets and banners into a digital canvas targeting your audience.

AR bridges the gap between the print and digital worlds & is becoming an integral part of the technology landscape, set to disrupt every industry. The tech uses ‘invisible watermarks’ rather than the ugly QR code, so it doesn’t interfere with your design too much. Use it to add video content, extra marketing layers, vouchers…anything that you can think of to help your customers and audience interact with your brand.

layer appDownload the free layar app onto your smart device from your app store and scan the image to the right.

Near Field Communication (NFC) is a short-range wireless connectivity technology that enables simple and safe two-way interactions between an NFC ready device (a smart phone) and an NFC tag in marketing or sales collateral. This provides intuitive communication and can launch Apps or Websites or be combined with social media or SMS texting.

DIGITAL KEYSA Digital Key is a small USB device that automatically launches a website on a computer when plugged in. Digital Keys use patented technology and have no compatibility or security issues. Each key has an ID which makes each one unique. This means you can track and analyse the response and behaviour of users in real time. It is possible to pre-programme the end-user journey so on each plug-in, a different URL is dynamically launched. You can also update the landing page for continued communication and a fresh content experience.